Samsung

A Brand Built on Innovation and Purpose

From its origins in 1969 as an electronics manufacturer to becoming one of the most influential tech companies on the planet, Samsung’s mission has always been simple: to devote its talent and technology to creating superior products and services that contribute to a better global society. This philosophy drives advancements across displays, mobile solutions, smart home tech, and beyond — creating experiences that feel both premium and practical.

As a testament to its engineering excellence, Samsung has retained its position as the world’s No. 1 TV brand for 20 consecutive years, leading in both revenue and reputation in the global display market — a strong indicator of sustained quality and consumer trust.

Why Samsung Resonates with Smart Buyers

Samsung’s brand reputation is built on pillars that matter to buyers in Kenya and across Africa:

• Design and Performance: Samsung products blend sleek, premium aesthetics with powerful functionality — whether it’s spectacular screen clarity, intuitive interfaces, or intelligent ecosystem features.
• Global Recognition, Local Relevance: Samsung is celebrated as one of Africa’s top brands, recognized for performance and customer affinity across diverse markets.
• Commitment to Sustainability and Ethical Practices: As part of its core values, Samsung emphasizes responsible management and sustainable impact as it innovates.

Manufacturer Warranty & Peace of Mind

One of the core reasons customers trust Samsung through official retail partners like NextBuy is the manufacturer’s warranty — a safeguard that protects your investment:

• Mobile Devices & Tablets: Samsung typically provides a 24‑month (2‑year) manufacturer warranty for smartphones, tablets, and many connected devices purchased from authorized channels.
• Home Appliances: For select major appliances like refrigerators and washing machines in Kenya, Samsung offers 24‑month comprehensive warranties, reflecting confidence in product durability and quality.
• Televisions: Many Samsung TV models sold through official dealers (especially UHD and QLED units) include extended warranty terms, often longer than standard industry coverage.
• Registration & Support: Customers are encouraged to register products after purchase — this streamlines service, gives quick access to warranty claims, and ensures efficient after‑sales support directly with Samsung Authorised Service Centres.

These warranties only apply to authentic, locally sold Samsung products purchased from authorised dealers — a key reason to choose certified retailers like NextBuy Electronics over grey‑market or parallel imports, which can lack genuine coverage.

The Samsung Experience at NextBuy Electronics

At NextBuy Electronics, we ensure that every Samsung product you buy is 100% genuine and backed by official manufacturer warranty, giving you confidence in quality and long-term value. Our commitment to you includes:

1. Authentic Samsung devices sourced through authorised channels
2. Assistance with product warranty registration and claims
3. Professional support and guidance during and after purchase

Whether you’re upgrading your tech, enhancing your home entertainment, or building a smarter connected environment, buying Samsung at NextBuy Electronics means you’re choosing a brand backed by a legacy of excellence, strong warranty support, and forward‑looking innovation.